Education for passionate photographers who want to grow their business to a full-time thriving career
The first step is to do a little reflection on your business and yourself. Do you want to be known as the vendor who is there whenever a client needs them 24-7-365? Or are you the type of business owner who likes to disconnect, take some time away from the stresses of entrepreneurship, and have some uninterrupted time with the family? Perhaps like many of us you are somewhere more in between. Knowing what your priorities are when it comes to availability is a great place to start. This will guide you in determining where those boundary lines should be drawn when it comes to your business and the holidays.
If you are a luxury high-end photographer – you may market yourself as being available when needed and that is going to be a part of your marketing strategy. If you reply to emails at all hours of the day, all days of the week, your clients have the expectation that they can get in touch with you any time they need.
On the other end of the spectrum – maybe you are a stay-at-home parent and you know you have between the hours of 9-3 to work on your business while your children are at school. Mentioning your working hours on initial client communication or perhaps having your office hours on your website or in an email signature can help reinforce what you have already expressed to your clients.
If you are taking an extended time off for holidays or a vacation – set up an auto-responder on your emails. Be sure to include when you will be unavailable, when you will return, and when your client can expect to hear back from you.
Self care is one of those terms being thrown around a lot these days but I believe it is extremely important. Being small business owners we get stuck in the hustle and busy bustle of running our business with a passion and sometimes it is easy to get sucked into “the work is never done mentality”. We often have to train our busy minds to learn to accept things may not get done – and that’s okay. No small business is successful with owner burnout. Be sure to set some time throughout the year for vacations and time off – you deserve it.
Once you get back from your time away, be sure to respond to all correspondences that may have come in during your absence. Take a quick look through all means of contact including, email, social media, and voicemails. Responding to those with the highest urgency first and working your way through the rest.
Education for Creatives is a membership community for passion photographers who are ready to begin or grow their business to a full-time thriving career.